The Solution

Crock is a combination of a new service and product experience, with the usability in the focus. The project has an app where you can find the location of the different gelato bikes and you can book the gelato or reach the bike if its close to you, the new shell around the gelato replace the cone. The gelato is covered with two crunchy semi-sphere, they can be customized and paired in different combinations: biscuits, waffle, chocolate and nuts. This new product is much easy and fast to make than a classical cone and the eating experience is focused on the contrast of the crunchy sphere with the creamy gelato inside.